How big an audience do you need to sell products?

It was 11pm at one of LA’s famous diners on Franklin Avenue. I was sitting with my friends Betsy and Josh.

Betsy and I had just finished telling Josh about our new film festival. Yes, we were starting a dance film festival. Wasn’t that edgy and exciting?

Josh didn’t think so.

“Dance film? Who’s going to come to that?”

As my late night bacon haze wore off, I wondered if Josh was right. Would we find an audience for this?

Sorry to speed up the plot a few months but…luckily, Josh was wrong. Dance film was quite the buzzing scene and Betsy and I sold out the festival three years in a row.

Hitting a sales goal is easier when you know how many seats you want filled.

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