Fast vs slow ways to bring in new clients 🏎️🏎️🏎️
Did you know there’s fast ways and slow ways to bring in new clients? Not all lead generation strategies are created equal! Some will pay off now, some will pay off later and some may never pay off.
Lex Roman
June 15, 2023
Low Energy Link of the Week
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Did you know there’s fast ways and slow ways to bring in new clients?
Not all lead generation strategies are created equal! Some will pay off now, some will pay off later and some may never pay off.
That’s why you want to learn how to determine the speed of return when choosing your marketing and sales activities.
In this week's podcast, I shared a scoring system you can use to figure out which is which. It's called The STEADY Score and it stands for:
Speed: How fast until this can reach a prospect or buyer?
Trust: How much trust do you have at this point?
Ease: How easy is it to get right?
Arbitrary: How much is up to chance or algorithms?
Distance: How many hoops from this activity to a sale?
Yield: How much revenue potential upside?
Before you choose where to put your energy next, you'll want to watch this week's 15 minute podcast episode.
What's one strategy you're trying right now to bring in new clients? Reply and let me know what you're up to.
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