This guy gets it

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I’ve never been able to crack social media growth*

Being able to consistently get eyes is not something I can do.

So I study people closely who can pull it off.

I want to know their secret.

This year I’ve been watching Soren Iverson do just that.

Not just the viral post thing (which is impressive) but also turning that skill into a book, an app and an agency.

Whether or not you care about social media, there’s a good lesson in Soren’s ability to stay-the-fuck-on-topic.

This is an unconventional story for us here. But I really do think it’s a good one. Soren and I have very different takes on why he can soar past his goals so fast. Read them below.

*except that one time my Twitter did help me grow and sell a different newsletter so ok maybe I cracked social growth before and then promptly deleted that entire account 🙃 

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