How I designed a lead tracker in Airtable

Tracking your leads is key to driving more of them

Author

Lex Roman
August 23, 2023

You can’t drive more leads if you don’t know where your leads are coming from.

That’s why lead tracking is instrumental in helping us make marketing and sales decisions. If we gather info about where leads are coming from and how they’re moving into sales (or not), we can get better and faster at driving bookings.

With lead tracking, you can quickly see:

  • How this lead found you

  • How long it takes from outreach to booked

  • If you’re dropping the ball on leads

  • Projected revenue for all the projects in your pipeline

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