Are you their ONLY choice or one of thousands?

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I never wanted to niche down until I finally tried it in March.

Couple months ago, I announced on Twitter that I wanted to help journalist entrepreneurs get more paying subscribers.

At the time, I had 60 followers, half of which were bots.

Then, I got an inbound DM from one of the owners of a super cool publication pretty much right away. We started working together in April.

Since then, I’ve booked more than 20 intro calls.

When you are THE choice, your clients choose you.

That’s what photographer Raj Bandyopadhyay found with his Icon Experience.

I’ve been following Raj’s market positioning for 9 months and the online buzz is real—more of his current clients are talking about his work and more potential clients are coming in the door ready to buy.

Read below for how Raj niched into a “must have” offer for professional speakers and why it’s making him more money.

Plus, I share my favorite way to test a new market.

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