This one thing made me take LinkedIn more seriously

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I was sleeping on LinkedIn.

I was always more of a Twitter fan so I didn’t bother with LinkedIn.

I loved Twitter so much I embroidered my handle onto a jacket. I tweeted my heart out, building my professional network and reputation on the bird app over the last decade (and well…we know how well that turned out).

But it’s not just me coming late to LinkedIn. The cubicle-turned-channel is definitely having its moment in the sun right now.

What caught my attention was when I checked my lead tracker and noticed around 25% of my new business is CLOSING with help from LinkedIn.

For me, LinkedIn is not so much a visibility channel where people meet me the first time…it’s a trustbuilder. It’s a get to know me place. It’s a closer.

One of the coolest parts of LinkedIn (yeah, I can’t believe I wrote that either) is that it’s not just about posting content.

• Your buyers can find you based on the keywords in your profile.

• Your comments on other posts get widely seen.

• Your clients can tag you in reviews which show to both your networks.

• You can use DMs as an easy stay in touch for slower moving leads.

Today, we’re kicking off a series on LinkedIn for Leads! We’re looking at how keywords, comments, reviews and DMs support your client pipeline.

Follow along when you grab your free Bingo Card 🤩 

Let’s get started with a quick look at your LinkedIn profile—read on below!

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