Are your ideal clients going to buy? 👻

It doesn’t matter who YOUR ideal client is if they won’t BUY what you sell.

This is a lesson I learned the hard way. And it’s a major pitfall I want to help you avoid.

I have helped hundreds of companies find their audience and convert them into paying customers but when it came to my own business, I fell headfirst into a trap💥 

I had sworn off Silicon Valley coming out of the pandemic and turned my attention to a new audience I was super excited about: local businesses.

The only problem? They weren’t looking to pay for what I offered.

This week on the show, I share my cautionary tale (Halloween themed of course!)

More importantly, I explain how you can find your buyers faster, what to look for, what to ask and when to move on.

When you approach your audience through the lens of “buyers,” you avoid wasting time on people who seem like your clients but aren’t actually interested in solutions. Buy is a keyword here. Will they buy? If not, it’s time to move on.

Inside Growthtrackers this month, members have been on a Quest to get more targeted in finding easier buyers. We’re having more conversations and listening to understand our most buy-ready prospects. Next, we’re starting to turn that into messaging tests to drive leads and close sales.

By the way, you’ll notice I avoid the phrase “market research." I do that on purpose. This isn’t a trends report. This is how you get better at sales—finding your buyers, confirming a match of problem/solution, getting their interest and moving forward with a project.

Business is about continuous learning and the faster you learn, the faster that money hits your bank account.

P.S. Applications for Growthtrackers close this Friday. I have 8 remaining spots to work with us from now until the end of this year and I’m looking for ambitious and collaborative Growthtrackers. If you’re moving slow with sales and want to move faster with us, check out the FAQ here and apply here