Inside Devin Lee's moneymaking systems for leads, referrals and networking

Don't you love looking under the hood of other businesses?

Me too.

That's why I'm excited to share with you my interview with systems strategist Devin Lee. Devin designs and builds custom systems for quickly growing businesses. Inside her own business, she’s created a few organizers I found fascinating and I think you will too:

📊 A lead tracker—to identify the sources of her leads and clients stage by stage
💰 A referral partner tracker—to keep up with referral partners
☎ A networking tracker—to make sure she’s having conversations every day that move her business forward

After hearing Devin’s approach, I went back to my own lead tracker and made a helpful adjustment. I used to just track the first place someone learned about me but now I’m tracking first touchpoint as well as the last touchpoint before they reach out. A much more useful picture! (PS If you’re a Growthtracker, we’re chatting about different ways to track leads in August’s Test Lab!)

When a lot of us start out, we're just trying to make our business work. As we expand our audience or our team, we realized those pieces we duct taped together…they're slowing down our growth, and that's where Devin comes in.

I love how Devin takes abstract concepts like “word of mouth” and turns them into systems. If you’re starting to feel some growing pains, you’re really gonna love this episode. It’s out now on YouTube, Spotify and Apple Podcasts!

Taking back our time together—

P.S. The Growth Gym is back this Friday at 12pm ET! I’ll be showing you some of the marketing experiments I ran during July and how they did. Inspired by what we do inside Growthtrackers, you’ll learn how to make smarter marketing bets with mini-workouts around marketing and sales. RSVP to get reminders!

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