Marketing garbage land

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Last night, I read a tweet that changed my plans.

I was gonna go home like usual, make dinner and write this newsletter like the boring person I am most days.

But this tweet compelled me do something different with my evening.

The tweet read:

“If you wait to catch THE SUBSTANCE on streaming, you will be kicking yourself for not experiencing it in a packed movie theater.”

One of my Twitter mutuals quote tweeted it echoing the sentiment so instead of having a lame ass Tuesday night like every forgettable week, I went to the movies.

Weirdly, it was packed.*

In an endless slog of sameness, you’ve really got to SHOCK ME AWAKE. That movie definitely did.

But that bar is getting higher every day. It’s no longer enough to just produce something. It’s gotta be fucking great.**

True of movies and true of marketing.

This issue is about (what I’m calling) marketing garbage land—and how you and I are bailing on it.

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