Pivoting what you're known for with Arturo Perez

When creatives reach out to me for help finding their clients, I hear a common refrain:

“I need to know that this business is gonna work”

Let’s unpack that a bit.

What needs to work? The exact way you’ve set up your business now or a business of some kind?

Because there’s always a way forward with your business.

But some of the ingredients may need to change.

In fact, in over 10 years of working with founders and creatives, I’ve learned they pretty much all pivot from their starting place.

This is what distinguishes successful entrepreneurs from unsuccessful ones: staying in the game long enough to figure out what works.

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