Slowest ways to get new leads 🐢
Do you remember those carnival games with the race horses? To play it, you choose your horse, sit down in front of a water blaster and spray as much water as you can to get your horse to come in first place. The horses move glacially slow across their wooden lanes no matter how much you blast 'em. And eventually one wins.
Lex Roman
May 04, 2023
Low Energy Link of the Week
On the first episode of my podcast, I shared How I Find Clients: Then and Now. Check it out and leave me a voicemail with how you find clients!
Do you remember those carnival games with the race horses?
To play it, you choose your horse, sit down in front of a water blaster and spray as much water as you can to get your horse to come in first place.
The horses move glacially slow across their wooden lanes no matter how much you blast 'em. And eventually one wins.
Your lead generation strategy is a lot like this racing game.
Every time you try a new channel, share a new message or try to reach a new audience, you're adding another horse to the race.
And some horses move a lot slower than others.
Here's a few of the most common slow horses I see:
🌏 Broad channels: If you're working to build up an audience in a global space like LinkedIn, Instagram, or Google, you're reaching a lot of non-buyers. Aunt Lucy and your college roommate will surely give you a thumbs up, but it's going to take some time (months maybe years) to get these efforts dialed into your target buyers.
📺 Content plays: Starting a podcast, a blog or a YouTube channel can be worthwhile but creating content is a high effort strategy that takes time to get traction. Unless these activities are a core part of your business already, I'd recommend holding back on content plays until you have some faster contenders paying off.
🤷🏾♂️ Unaware audiences: Not everyone is your buyer, even if you think they have the problem you solve. Avoid spending too much energy on audience segments who either are not aware they have the problem OR aren't going to pay for a solution. Instead, look to quickly identify your buyers: people who know they have the problem and are ready to buy a solution.
If you're striking out with a herd of slow horses, you're in luck! I put together my favorite quicker client finding sprints in one easy to use workbook.
Grab it now, ditch the slow horses and tilt the odds in your favor.
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