22 ways to get leads WITHOUT social media

Earlier this week, I asked you what social media was doing for you and many of you replied! Here’s some of what I heard from you:

“I'm never short on ideas for posts! However, I would love there to be more leads/ conversions from it.” —Lisa Partridge, Communication Coach

“Would love for it to work as conversion more than visibility; though a mix of both isn’t a bad thing. Regardless, I’d love for social not to feel so draining.” —Blythe Alpern, Content Strategist and Copywriter for Beauty and Lifestyle Brands

“I've been MAJORLY burnt out on social media since the beginning of summer (IG specifically)” —Naomi Greenstein, SEO-friendly Copywriter

Social media is a great communication tool but if you’re sick of keeping up with it or you haven’t found it’s easy to get results from it, I want you to know there’s MANY MORE WAYS TO GET LEADS!

This week on the show, I share 22 ways to get leads without social media.

I like to bucket marketing into relational vs broadcast methods because marketing doesn’t have to be one-sided, hope-for-the-best shouting. Here’s the list I cover in this episode:

Relational methods

1. Ask people you know

2. Get warm intros for coffee chats

3. Create a referral program

4. Become a referral partner for others

5. Become a recommended provider for another company

6. Pitch yourself for open job reqs

7. Make your own amplifier network

8. Participate in relevant communities

9. Guest speak for relevant groups

10. Host an event

11. Spotlight your clients and partners through your channels

Broadcast methods

12. Cross-promote with others

13. Newsletter swaps

14. Podcast swaps

15. Sponsor a newsletter

16. List yourself in directories

17. Mail something to target clients

18. Give a conference talk

19. Guest on podcasts

20. Guest on other blogs, newsletters

21. Pitch yourself or your results to press

22. Create Flash Briefings on Alexa

I share details on how to approach all of the above in the episode. You can find it right now on YouTube, Apple Podcasts and Spotify.

This episode is brought to you by the Starting a Business Simplified podcast hosted by Suzy Wraines. If you’re just getting your business off the ground, you’re going to want to tune into her show and get her incredible step by step actionable advice on all things early stage.

P.S. No live show this week Will be back next Friday!