What's social media doing for you?

Social media may seem like the center of the internet somedays. But I want to know, what’s it done for you lately?

When I deleted Instagram in July, A LOT of people asked me “but Lex…how will you get leads?” to which I replied, “the same way I always get them!” For me, that’s never been Instagram. It’s things like partnerships, networking, communities and this here email list. Overall, I felt like Instagram and TikTok were taking more than they were giving (hence my shift away from them.)

I definitely have clients who get leads with help from social media but far too often, I see business owners pressuring themselves to keep up with a competition they never wanted to enter.

As we kick off this week, I invite you to reply and share: what’s the role of social media in your business? Visibility, conversion or networking?

Get The Shortcut Pack to read the rest.