Which revenue stream are you REALLY GOOD at?

I once had a coworker who believed in Bigfoot.

Bigfoot photos adorned her monitor.
Bigfoot figurines sat along her cubicle.
Bigfoot was a frequent topic at lunch.

If you’re not familiar, Bigfoot is a mythical creature who inhabits forests. Some believe they have seen him out there in the wilderness. Who am I to say? I don’t play much in the paranormal realm.

But, believing in Bigfoot is starting to feel as reasonable as believing in “diversified revenue streams.”

Stay with me.

I’m not saying that diversifying your revenue streams is a myth. What I am saying is that it is the same wishful thinking, don’t ask too many questions, stuff of legends that powers both of these ideas.

What I am finding is that even when the revenue streams are “diversified,” one is always the primary. By a long shot. And sometimes, the others are distractions.

Such is the case for Head of Design turned UX Playbook founder Chris Nguyen.

I interviewed Chris last week about his revenue and what’s driving it.

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