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Why I still hate Google Analytics and what you can use instead

If you're looking at website traffic, check out these affordable alternatives

Author

Lex Roman
July 06, 2023

You may have noticed a lot of people talking about Google Analytics this week.

Long story short, Google changed over to a new version of analytics called Google Analytics 4.

They announced that change a few years back, but as of this week, the previous version of GA is no longer available to use.

It’s a great time to check in on your website analytics, make sure it’s still tracking as you expect and consider whether it’s time to switch to an easier tool.

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