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Why I want to move from membership to subscription
Not all MRR is created equal. Here's the kind I'm most interested in.
I’m extremely jealous of Jason Levin.
A couple weeks ago, I tweeted this into the abyss:
“Got a newsletter business idea for you: this week’s memes”
In less than an hour, a dude I don’t know replied:
“I think this is what @iamjasonlevin is doing, essentially”
👀👀👀
What is Jason doing and why am I so jealous?
He runs a subscription called Meme Alerts. It’s $6.90/month and it has three features:
1) Daily email with new trending memes
2) Google slides so you can make your own memes
3) Archive of all past memes
Talk about an easy model to deliver on!
I wish I’d thought of it (oh wait I did, but a little late and I don’t think I could be nearly as ruthless as Jason is about it 😜). I love the simplicity of the concept and his execution.
The low expectations of a low cost subscription call to me as a repeat overdeliverer.
I wound down my high touch membership a couple months ago. Of course, I miss the incredible members and the financial stability but I don’t miss how complex it was to run.
Memberships are hard. Subscriptions are easier. Why? We’re gonna get into it in today’s issue.
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