I had no idea a name could cost me thousands of dollars

This week's visibility hack boosts search discoverability, shares and sales

Collect testimonials with our featured sponsor Senja

I had no idea a name could cost me thousands of dollars.

I learned this the hard way when I launched my first product in 2022. It took so much effort to sell and I couldn’t figure out what to fix.

I banged my head against the wall all winter and spring until one day it dawned on me…maybe I called it the wrong thing?

I opened Canva, swapped the name on the cover and uploaded it to Gumroad.

All the sudden, it started selling 2x better without any new marketing.

Whether you’re selling templates, toolkits or power hours, the challenge is the same:

You have to sell without talking to your buyer.

That’s why what you call something plays such a big role.

I was sure I was alone in my mistake here, until I heard Chris Nguyen of UX Playbook share the same insight. A product name change made him 40% more revenue!!!

After hearing his story, I knew you’d want to know exactly how a seemingly small detail made Chris so much more money.

Scroll below for the breakdown on this visibility hack and try it out for yourself!

Get The Shortcut Pack to read the rest.

I wrote 75+ shortcuts for you on how to find your buyers. You can grab an "all issues pack" for $99 one time cost.

Already a paying subscriber? Sign In.

A one time cost of $99 gets you:

  • • 5 newsletter shortcuts
  • • 7 digital product shortcuts
  • • 9 word of mouth shortcuts
  • • 5 networking shortcuts
  • • 6 LinkedIn shortcuts
  • • Plus how to crack sponsorship, speaking, membership and more