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It’s time to set the record straight about what a “low energy lead” actually is.
I asked yesterday on LinkedIn what you think a “low energy lead” means. A few of you replied with a range of answers like leads coming “when I'm on vacation” and “lead generation but without the massive effort and hustle.”
Close.
There’s a massive space in between:
🏖️Beachside passive income fantasy land
🚀Hustle mania more is more smackdown
In that vast expanse, we have Low Energy Leads.
Low Energy Leads is about you finding your lowest effort path to high value leads.
You can and should start with the minimum bar here. What’s the LEAST I can do to get qualified buyers?
This question is hard to answer, so I wrote you a recipe to try out!
🍳 A recipe for Low Energy Leads
Ingredients
2 parts relationships
1 part value delivery
1 part easy entry points
Recommended tools
+ A network tracker (Airtable)
+ A CRM (HoneyBook)
+ A project management system (ClickUp)
+ A review system (Senja)
Find all my recommended tools in my toolkit
Instructions
1) Foster a small set of key relationships. Make sure your close network knows what you’re doing, see if they can make intros, forward your emails, become promo partners, tag people onto your social media. Once you tap them, move outwards to people you kinda know and repeat. Channels here are DMs, emails, texts, events and communities. If you don’t want to develop relationships, you have to have a really exceptional service or product with no competition. Lightning in a bottle type stuff.
2) Deliver value by being very good at your job. Your service or product needs to wow your people so they want to leave you a 5 star review, keep coming back for more and tell anyone who is relevant. If people are buying and they’re not turning into long term fans or repeat clients, your delivery is the problem.
3) Add an easy entry point. I also call these “hangout spots.” These are soft places to land where people can see what you’re thinking about, how you work, who else is talking about you, why they might want to buy from you. Typical channels here include newsletters, events, podcasts, communities, blogs and social media. Choose one hero entry point. You can cut this step if you nail #1 and #2 but your lead flow will be slower and less in your control.
4) Ask for amplification. Back to step 1, the main way you step off the marketing treadmill is by getting your network including (but not limited to) your buyers to talk about you. Add a couple email automations for reviews, referrals, shares or forwards depending on what you sell. You want your people sending their people in this system.
Voila! There you have your low energy lead generating system.
On the flip side, here’s what high energy leads look like
You are not leveraging your relationships at all
You’re not getting any organic mentions, shares or referrals because your product or service isn’t valued enough
You’re doing ALL THE CONTENT things and not measuring which are working best
You have one mode which is “are you ready to buy” and anyone in lukewarm interest phase bounces away
You never track where leads come from so you have to rebuild your pipeline whenever you run out of work
I don’t know if it’s Mark Zuckerberg’s lobbying machine or what, but far too many of us think content creation = lead gen. Unless you’re really damn good at content and you want to monetize your channels via sponsors or subscribers, this is not true.
Back to our definition. What we’re after is least amount of effort for the highest return on your efforts. Not zero effort. Not a magic button press. Not margaritas by the pool. Less effort, more reward.
Want more on this? I dug into this low energy lead gen recipe and I shared a few examples of how it plays out in the latest episode of the podcast. Give it a listen or queue it up for your afternoon walk!
📰 Classifieds
Reviews can help you sell more! I use Senja to collect better video and text testimonials. Their easy system has helped me sell more digital products and attract more new members.
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🧠Warm up your pipeline
Figure out how to connect with your buyers faster using these issues and episodes
22 Ways to get leads WITHOUT social media: Most popular episode that covers a wide range of channels you might be under-considering
5 reasons NOT to create a lead magnet: Avoid one of marketing’s biggest time sucks with this explainer
Why you’re not getting more clients (a checklist): Rundown this set of questions to find your next opportunity
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🙌🏻 Thanks for your reviews of Low Energy Leads!
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