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My worst experiment ever 🤯
I was so sure my test would work, I told my boss I'd jump off a cliff if it didn't. At the time, I was working as the product growth lead at The Black Tux, an e-commerce company that sells and rents tuxedos. My task was to increase conversion to purchasing and renting. We had a lot of eyeballs coming in, but not so many opening their wallets. It was my job to figure out why and to fix it.
Getting rave reviews just got easier 🤩
Getting people to trust you isn't easy. When it comes to building trust with potential buyers, a glowing review goes a long way. But it can be hard to know when to collect client testimonials, how to collect them, and where to use them in your marketing.
What to do when your marketing isn't working 🌨️
Have you ever wondered why your marketing strategy didn't go as planned? It can be hard to know what went wrong. Was it the channel? Was it the message? Was it the timing? And if you don't know what went wrong, it's really hard to make it better.
Why partnerships are my favorite small business sales strategy
One of the major strategies I overlooked when I started my business was the idea of partnering with other business owners and creators. I had been doing this informally for many years before I started Super Easy, but I didn't realize how powerful that strategy had been in growing my career and my network.